Paper Demand Nears All-Time High Due to eCommerce, Manufacturing, Recycling Trends


Many factors have converged in recent years resulting in demand outpacing supply and subsequent price increases for paper products. According to reporting from multiple sources including Ibis WorldCNN Money and pri.org, primary causes include evolving consumer spending habits, growth in eCommerce and industrial production, and US paper mill closures and product changeover.

eCommerce Store LogosConsumer confidence continues on the upswing due to a strengthening US economy, meaning more goods are being produced, packaged, promoted and purchased. This also correlates to an increased need for wood pulp and industrial capacity to make packaging materials, including shipping cartons. Coupled with the continual surge in eCommerce, the demand for kraft and corrugated is infringing on resources to produce specialty and graphic-quality paper traditionally used for collateral marketing material. This phenomenon is sometimes referred to as “the Amazon Effect.” Of significance, the reigning champ now has a slew of competitors joining the eCommerce ranks, notably traditional brick-and-mortar retailers Walmart and Target. And, adding to the perfect storm of high demand was the shutdown of nearly 20 paper mills in the southern U.S. last year due to Hurricanes Harvey and Irma.

What does it mean for consumers and commercial enterprises that heavily rely on specialty paper as well as kraft and corrugated for packaging and more? The possibility that stocks once readily available may no longer be, requiring extended lead time or cost. More importantly, what does it mean for you? Contact us to learn more and be sure to confer with your Homewood representative for options to help keep your print projects budget-friendly.

Metal Swatch Book Enables Door Hardware Purveyor to Show Actual Product Finish

SOSS Metal Swatch Catalog ImageSince the turn of the last century, the name SOSS has been synonymous with invisible hinges and continual innovation in the door hardware industry. Today, the company’s products can be found in countless businesses and homes, including the White House. In planning a redesign of its catalog for 2018, the long-time customer approached Homewood with an idea to show actual metal chips as an alternative to the printed metallic swatches shown in its previous catalog. Homewood accepted the challenge, handling project management as well as printing, finishing and bindery, while working with a pair of third-party suppliers that respectively produced and applied the bronze, brass, chrome and a range of other real metal swatches in all finishes offered by SOSS Door Hardware. The resulting realism and dimensional quality of the catalog allows prospective customers to better envision how SOSS hinges and latches will fit their interior aesthetic, helping the company to close more sales, faster. According to SOSS Vice President of Sales and Marketing, Mike Nowakowski, “Our president took one look at the book and was speechless; he is very proud of this catalog.” He also shared that “sales representatives are calling it the ‘best catalog ever from SOSS.’” Contact Homewood for more details.

Party Time is Prime Time for Rub4Scent Invitations
Homewood Press Rub4Scent Invitations
The recent launch of Homewood Rub4Scent fill-in invitations is taking the summer party season by storm, helping planners differentiate their events from run-of-the-mill cookouts and cake-and-ice-cream snooze fests of old. The line includes ten designs, each featuring a different scent – two each for graduation and birthday parties, wedding and baby showers, and save-the-date cards. The addition of scent to invitations builds recipient excitement and anticipation about the upcoming festivities. Plus, the ready-to-use, fill-in design and quick availability from AmazonEtsy and eBay makes purchasing a breeze! Be sure to contact us to request a sample and find out how scent printing can make your marketing message stand out.

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