Entries by Emily Dubuc

Variable Data Printing: Getting Personal Can Pay Off

In the continuous pursuit of cutting through the clutter to get your message noticed, you may want to consider personal direct marketing, also known as variable data printing. Whether you’re targeting existing customers or new prospects, conveying a unique message geared to each recipient is a proven, effective means to get a measurable return on…

Competitive Barefoot Water Skier? Yeah, We Have One of Those.

This month’s Offline Confidential features Pat Felgner, second-shift pressman and shoeless aquatic sensation. A 25-year industry veteran, Pat joined Homewood in 2001. In addition to operating our offset presses, Pat is experienced on nearly all of our gear and this versatility makes him a major asset to the company, allowing us added flexibility in resource…

Get Your Virtual Paddles Ready

The hammer is about to fall at AdBID 2015. AdBID is AAF Toledo’s annual online auction of advertising products and services. Register before the May 1 conclusion for your chance to score some of our latest sensory print products. As a member and supporter of AAF Toledo, Homewood is donating either 250 custom “tear off”…

Project Profile: National Fatherhood Initiative

National Fatherhood Initiative® (NFI) is a 501(c)3 nonprofit organization founded in 1994 to reverse our nation’s destructive trend towards father absence. Today, over 24 million American children live in homes in which their biological fathers do not live. As a result of living without the presence of a responsible and committed father, they face a…

Getting the Most from Direct Mail

To paraphrase Mark Twain, rumors of direct mail’s death have been exaggerated. In fact, recent studies show that direct mail remains a relevant and effective promotional tool, even for e-commerce and digitally oriented businesses. We’ve compiled some best practices to help make your next direct mail campaign more successful. The following are five general guidelines…