This is news….

Get Your Virtual Paddles Ready

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The hammer is about to fall at AdBID 2015. AdBID is AAF Toledo’s annual online auction of advertising products and services. Register before the May 1 conclusion for your chance to score some of our latest sensory print products.

As a member and supporter of AAF Toledo, Homewood is donating either 250 custom “tear off” business cards – our current style of engaging, conversation-starting cards –

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or, adding our proprietary Rub4Scent technology to any printed project that we would produce for the top bidder. Both options have a $500.00 value and provide an excellent opportunity to experience the realm of sensory offline marketing firsthand. Please join us in taking part in this worthy event before it’s too late!

Project Profile: National Fatherhood Initiative

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National Fatherhood Initiative® (NFI) is a 501(c)3 nonprofit organization founded in 1994 to reverse our nation’s destructive trend towards father absence. Today, over 24 million American children live in homes in which their biological fathers do not live. As a result of living without the presence of a responsible and committed father, they face a host of risks to their physical, economic, and emotional well-being. NFI’s mission is to improve the welfare of children by increasing the proportion of those with involved fathers in their lives.

To fulfill its mission, NFI develops and maintains an extensive portfolio of high quality fatherhood skill-building materials, giving organizations around the country the resources, knowledge, and training they need to provide programs to help men be the best dads they can be. That’s where Homewood comes in.

With Homewood’s help, NFI prints and distributes a biannual catalog featuring over 100 fatherhood skill-building products to organizations across the nation.

Further, NFI’s flagship fatherhood programs such as 24/7 Dad®, InsideOut Dad®, and Doctor Dad® are delivered to customers as curriculum kits containing Facilitators’ Manuals and Fathering Handbooks. NFI turns to Homewood to print thousands of copies of these books per year, and relies on them to provide durable products that customers can use for years to come. Further, the InsideOut Dad® Facilitators’ Manuals used by fatherhood program facilitators in maximum security prisons must follow specific printing and binding standards for use in a prison environment. As such, Homewood worked with NFI to select the best binding which will hold up to daily use in such a strict environment.

Homewood continues to be a leader in printing NFI’s low-intensity resources that are distributed to fathers across the country; specifically, tip cards, brochures and pocket guides. These pieces are distributed through social service, health and other community-based organizations across the nation, and are used to help dads learn important fathering skills such as caring for a newborn, how to be a better dad, how to co-parent, and more. Other low-intensity resources printed by Homewood are the “How to Prepare for Deployment” brochures, used on military installations across the world for military dads, and the “How to Prepare for Successful Reentry” brochures, given to incarcerated fathers in county, state, and federal prisons across the nation.

“Homewood offers excellent print services, while completing our projects accurately, on time, and on budget. We couldn’t accomplish our mission without them,” stated Melissa Steward, Vice President, Marketing Department of the National Fatherhood Initiative.

 

Getting the Most from Direct Mail

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To paraphrase Mark Twain, rumors of direct mail’s death have been exaggerated. In fact, recent studies show that direct mail remains a relevant and effective promotional tool, even for e-commerce and digitally oriented businesses. We’ve compiled some best practices to help make your next direct mail campaign more successful. The following are five general guidelines that will assist in generating better results:

1.) Identify your target audience. Even if you’re short on existing leads or prospects, mailing lists are available for practically every field and demographic. Reputable sources include trade media and data services such as SRDS, which offers over 65,000 lists covering 230 industries.

2.) Know your target audience. Identifying is one thing, knowing is another. As the late great direct mail copywriter Malcolm Decker advised, “Develop a clear profile of your prospect as the available research offers and then match that profile up with someone you know. Put him or her in a chair across from you, and write to that person, conversationally!”

3.) Include an offer — give the recipient a reason to respond — whether it’s a discount, complimentary service or inexpensive gift card.

4.) Stand out. As most marketing professionals will tell you, colored envelopes with a stamp or a 3-dimensional mailer packaged in a tube or box usually will not get thrown out prior to being opened like a lot of standard, ho hum business reply mail. Additionally, ensure your awesome design meets US Postal Service standards. We included a handy list of tips at the end of the story for reference.

5.) Follow up! Connecting with a phone call or email to non-respondents 10-14 days after the mailing can help ensure they received the mailer and determine their interest in your offer. For more information, visit the Direct Marketing Association website. And, remember to check out our list of USPS tips below to make your next mail print project go smoothly. The direct mail representative at your local post office can provide more details.

Helpful Direct Mail Design Tips:

  • Max flat dimension: height: 6″ length: 10.5″
  • Max weight: 3 oz.
  • If a flap is used, it is considered the final fold.
  • External flap is final fold down from top on non-address side or from lead to trail edge
  • Die-cut shape allowed must be sufficiently sealed to panel
  • Die-cut holes completely through mailers are not allowed.
  • Scent coating, such as that offered by Homewood, cannot be on the outside of the mailing piece, it must be enclosed.

Random Fact: The postage rate for a 6 x 4.25 postcard is 34 cents instead of the standard first class rate of 49 cents.

How to Combine Print Marketing & Your Ecommerce Site

What this article includes:

  • Why Print Is Still Relevant
    • Print engages more of the senses than digital media, making it memorable. As customers feel and smell paper, they gain tactile memories to associate with you.

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  • How Print Boosts Ecommerce
    • If you think a small catalog would help increase your traffic, start with a limited print run to test the waters, and adjust your marketing strategy accordingly.

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  • What Print Can Do For Your Social Media
    • Drive social traffic with printed calls-to-action. Mention hashtags that fans can use to join the latest conversation on Twitter, or encourage them to like you on Facebook for special promotions.

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You can check out the full article here: http://www.entrepreneur.com/article/242750

draw, cut & layered – Werner Pfeiffer’s Paper Exhibit @ Toledo Museum of Art

Come visit between February 6th through May 3rd.

There are nearly 200 unique works of art in this exhibit that span Pfeiffer’s career that prove paper is endlessly versatile and inspiring.

“For over fifty years, I have cut, embossed, creased, layered, sewn, and manipulated paper to demonstrate qualities we do not generally associate with it” – Werner Pfeiffer

 

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Don’t forget to pick up one of the brochures that was done for this exhibit. We are proud to say we did this piece 🙂

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It has a unique twist to it just like Werner’s exhibit. Enjoy!

Print Magazine Features Working Facebook ‘Like’ button

You can literally touch “like” on the actual paper magazine & it links to Facebook.

 

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You can read the full article here: http://printmediacentr.com/2014/11/print-ad-drives-likes-to-your-facebook-page/?utm_content=buffer9be64&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

7th Grader Builds Braille Printer From Legos

“Last year, when he was just 12-years-old, Shubham Banerjee from California decided to build his own low-cost machine to print Braille, a touch-based writing system for the blind and visually impaired, after learning that the devices cost upwards of $2,000. He believed that there must be a way to make them cheaper so that the technology could become more accessible, especially to those in developing countries. So, for a school science fair project, the seventh-grader decided to see what he could do with Lego’s Mindstorms EV3 robotics kit.”

Click here to read more.

 

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The Amazing X-ray Viewer for Paper

A “magic” applicator that can show hidden items. You have to see it to believe it.

Going Once, Going Twice …

It’s AdBID time! AdBID is AAF Toledo’s annual online auction of advertising products and services and will be open for bidding from April 20 to May 1, 2015. The fundraiser benefits the organization’s general operating fund, supporting educational programming, social events and student scholarships. It’s also a great chance to land your choice of cool sensory print products from Homewood.

 

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As a member and proud supporter of AAF Toledo, Homewood is donating either 250 custom “tear off” business cards – our current style of engaging, conversation-starting cards –

 

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or, adding our proprietary Rub4Scent technology to any printed project that we would produce for the top bidder. Both options have a $500.00 value, and provide an excellent opportunity to experience the realm of sensory offline marketing firsthand. Please join us in taking part in this this worthy event – as a contributor, bidder, or both! For more information, visit adclubtoledo.org