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Taking Your New Year’s Resolution Offline

By now, you’re implementing your 2015 marketing plan – full of objectives or “resolutions” designed to more effectively reach customers and prospects. Even with the best intents, we all know that resolutions are often times hard to keep, and meeting marketing goals is no exception. That’s where Homewood can help.8e1eabe9-8237-43ec-8202-66e89cefe609Savvy marketers realize that striking a balance between digital and offline tactics is more critical than ever to establishing and leveraging meaningful customer touch points. Social Media Today reports that in 2015, 50% of all digital marketers point to cross-channel marketing as a priority, followed by a more-smoothly integrated online and offline approach. Currently, only 31% feel they have the right mix between the two.

Homewood specializes in impactful offline solutions such as dimensional direct mail, square-edge binding, scented printing and other attention-grabbing sensory techniques. Our knowledgeable professionals welcome the opportunity to consult with your marketing team to evaluate your current strategy and determine if enhancing the offline ratio could be beneficial in forming or strengthening customer relationships. Contact us today for more information and let’s ring in a new level of success this year!

Homewood Helps Toledo School for the Arts Spread Holiday Tidings

Homewood was pleased to contribute our print and finishing capabilities to the creation of the official holiday card of the Toledo School for the Arts (TSA) this season. After a close in-school competition between the talented artists of Joy Carson’s Studio 430 graphics class, a design by senior McKenzie Livecchi was selected for the 2014 card.

Homewood is proud to support TSA in its mission of increasing the experience in the arts among area youth. We welcome and look forward to additional opportunities to offer our guidance and assistance.

 

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Homewood Sponsors BBB Torch Award Banquet

The Better Business Bureau of Northwest Ohio, West Central Ohio and Southeast Michigan feted four regional businesses and a non-profit organization at its 2014 Torch Award ceremony on November 5 at the Perrysburg Hilton Garden Inn. Homewood was a Gold Sponsor and award nominee at this year’s event, which honored the five selected winners for exemplary and ethical business practices.

Mark Dubuc, Homewood’s Vice President of Sales and Marketing, headed the company’s delegation in attendance and stated: “As a board member and contributor, we proudly support the mission of the Better Business Bureau and congratulate this year’s Torch Award recipients. It’s always refreshing to hear about integrity and superior service, and to be on hand as those in our business community receive the recognition they deserve for demonstrating those qualities.” The winners were chosen from approximately 100 nominees and received a trophy created by local glass artist Mike Wallace.

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Inaugural Quarterly Newsletter Cited by foldfactory

Issue 1 of Homewood’s quarterly newsletter – The Loop – was recently selected by literature folding software designer foldfactory as its “Fold of the Week.” Trish Witkowski, Chief Folding Fanatic of foldfactory, referred to the technique used as “clever and memorable.”

 

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Project Profile: WBGU-TV American Woodshop Mailer

BGSU’s Public Broadcasting station, WBGU-TV, recently turned to Homewood for a unique direct mail solution to help invigorate viewership for one of its flagship programs – “The American Woodshop.”

WBGU-TV Art Director Andy Carpenter engaged Homewood to produce an impactful, carpentry-themed direct mail piece to promote the station’s self-produced, long-running series “The American Woodshop” to television broadcast directors across the country. The result was a booklet with a natural wood grain look containing a USB drive of show trailers and highlights. The drive absolutely screamed “woodworking,” featuring a custom wooden enclosure engraved with “The American Woodshop” logo.

Mr. Carpenter shared: “Homewood really came through in getting our project printed and assembled on time and on budget. Although there was a unique binding that required a lot of handwork and positioning/gluing of the wooden USB drive, it all came together nicely. We were very pleased with the end result and our Executive Producer and star of ‘The American Woodshop,’ Scott Phillips, was thrilled with the booklet and requested additional copies for his sponsors and guests. Overall it was a huge success and we have Dan Curson and the staff of Homewood to thank! Job well done!”

The booklets were printed on Homewood’s new Heidelberg Linoprint – providing the anticipated, realistic wood-grain appearance while helping minimize costs – and hand-assembled using screw posts to tie in to the woodworking theme. The finished booklets were inserted into bubble envelopes and mailed to complete fulfillment.

Homewood’s Sales Representative Dan Curson is slated to follow-up with WBGU-TV soon to gauge the success of the project.

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Toledo School for the Arts Hosts Homewood to Performance and Tour

Homewood’s leadership and staff were among 100+ guests, hosted by the Toledo School for the Arts (TSA), for the organization’s “First Friday” community engagement event on the morning of November 7.
The affair kicked off in the downtown school’s new gallery, featuring works by students in the visual arts programs. Guests were then guided into the auditorium to experience a variety of enthralling acts from student musicians and performing artists. The morning concluded with a detailed tour guided by Lindsay Williams, TSA Communications Manager & Assistant to the Director, and Graphic Arts Instructor, Joy Carson.

Homewood attendees included President  Scott Dubuc and Vice President of Sales and Marketing Mark Dubuc, as well as Emily and Kyrsten Dubuc and Chelsea Arndt. After the tour, Scott Dubuc remarked: “Homewood is proud to support the Toledo School of the Arts in their mission to enhance the understanding of and experience in the arts among our community’s youth and to provide them with the guidance and opportunities to pursue that path moving forward.” Mark Dubuc added “I think we were amazed at the breadth of all that the TSA has to offer, and the talent level of the students was off the charts. [TSA Director] Marty Porter, the faculty and these young artists are to be commended.”

Homewood also suggested a competition among the graphic arts students to design the school’s 2014 winter holiday card and was pleased to hear that TSA accepted the recommendation, as well as the company’s offer to print the cards at no charge.

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Homewood Educates BGSU Creatives on Aspects of Print Business & Green Initiatives

Two of our customer relationship representatives recently led a discussion on our green and operational practices for students who are a part of the Bowling Green State University’s Visual Communication Technology (VCT) major. Invited by department chair and associate professor Donna Trautman, PhD, to present during a sustainability course, Ernie Zuccarell and Chelsea Arndt provided an overview of Homewood’s alternative energy production, resource conservation and recycling efforts. In addition, the pair fielded many questions from students on topics ranging from client and supplier relations to paper stock.

At the conclusion of the session, Dr. Trautman remarked: “Chelsea and Ernie were engaging with the students and I was grateful that they were open to so many questions. I know the students have a greater understanding of how a company can be green as part of its culture. Homewood has always been such a great partner of VCT and I appreciate your continued support.”

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Toledo Museum of Art Business Council Bestows Membership on Homewood

The Toledo Museum of Art Business Council welcomed Homewood as a 2015 member during a ceremony held at the museum in early October. Limited-edition framed prints of a signature work of art from the TMA collection were presented to Homewood’s vice president Mark Dubuc and representatives of the other new council member businesses as recognition.

The newly appointed Business Council members were treated to cocktails and hors d’ oeuvres, as well as a private showing of “The Great War: Art on the Front Line” – an exhibit commemorating the 100th anniversary of the start of World War I. The informative and moving exhibit featured paintings, sculptures and works on paper by European and American artists, some of who fought in the “the war to end all wars.”

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Monroe County Community College 50th Anniversary Marked with Tree Planting at Homewood

Homewood had the pleasure of hosting representatives of Monroe County Community College for a facility tour, tree planting and luncheon on a gorgeous October afternoon to commemorate the college’s 50th anniversary. Led by Dr. Kojo Quartey – MCCC’s president, Ramona Fisher – the coordinator of annual giving and alumni affairs and Kari Jenkins – an artist from the office of marketing and communications. The event was also attended by Allison Buber and Alice Roop – sales consultants from the Monroe News.

Homewood’s vice president of sales and marketing Mark Dubuc and sales representative Dan Curson provided an overview and tour, focusing on our full breadth of offline marketing capabilities. A highlight was the new Heidelberg Linoprint press, which provides short-run, fast turnaround solutions for clients seeking high-end color and inline bindery options to meet time-sensitive deadlines.

The feature of the afternoon was the tree planting ceremony, the first by Homewood to observe a special occasion of a customer or outstanding community organization. After joining Dr. Quartey to ceremoniously backfill dirt at the base of the tree, Mark Dubuc remarked: “Today, the planting of this tree marks a huge milestone of one of our area’s great institutions of higher learning. As it grows over the coming decades, it will continually serve as a reminder of Monroe County Community College’s ongoing commitment to education – enriching lives in our community and beyond.” A white pine, the Michigan state tree, was selected to honor MCCC.

The day’s festivities concluded with lunch at a popular local eatery.

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