Successful businesses know that effectively reaching customers means using every available tool to appeal to their wants and needs. Over the last 20 years, this has – and for good reason – meant a progressive shift from offline or traditional marketing methods to online/digital tactics. When something new and proven comes along, you need to take advantage of it to maintain relevancy; however, you can be doing your business a disservice by drastically decreasing offline marketing from your overall strategy. One of the main reasons involves the five senses – sight, sound, smell, taste and touch.
From a sensory standpoint, online marketing fills the toolbox to about 40 percent; with websites, videos, email blasts, blogs and the like providing visual and auditory input. By keeping offline methods such as printing and direct mail in the mix, you can promote using every sensory tool in the store. Recent studies show that unique print processes such as die cutting continue to play an important role in gaining attention and helping target audiences remember the source of the piece. Also, a large percentage of consumers really do like the feel and touch of tangible mailers and leave behind pieces. “What about taste,” you say? Consider a targeted dimensional mailer or leave behind with a delicious snack. Who doesn’t like an unexpected treat delivered right to their office?
In addition to providing the “see me, feel me, touch me” aspects associated with quality printing, Homewood is proud to be the regional go-to source for scented printing – adding another memorable and sensory touch point to mailers, brochures and leave behinds. With a nearly limitless array of fragrances to choose from, scent can provide an extremely unique point of differentiation between your printed message and that of a competitor. Click here to find out more about our scent capability, or contact us for more information and custom ideas for your next project.
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