This is news….

Integrated Solutions Continue to Make Sense

Successful businesses know that effectively reaching customers means using every available tool to appeal to their wants and needs. Over the last 20 years, this has – and for good reason – meant a progressive shift from offline or traditional marketing methods to online/digital tactics. When something new and proven comes along, you need to take advantage of it to maintain relevancy; however, you can be doing your business a disservice by drastically decreasing offline marketing from your overall strategy. One of the main reasons involves the five senses – sight, sound, smell, taste and touch.

From a sensory standpoint, online marketing fills the toolbox to about 40 percent; with websites, videos, email blasts, blogs and the like providing visual and auditory input. By keeping offline methods such as printing and direct mail in the mix, you can promote using every sensory tool in the store. Recent studies show that unique print processes such as die cutting continue to play an important role in gaining attention and helping target audiences remember the source of the piece. Also, a large percentage of consumers really do like the feel and touch of tangible mailers and leave behind pieces. “What about taste,” you say? Consider a targeted dimensional mailer or leave behind with a delicious snack. Who doesn’t like an unexpected treat delivered right to their office?

In addition to providing the “see me, feel me, touch me” aspects associated with quality printing, Homewood is proud to be the regional go-to source for scented printing – adding another memorable and sensory touch point to mailers, brochures and leave behinds. With a nearly limitless array of fragrances to choose from, scent can provide an extremely unique point of differentiation between your printed message and that of a competitor. Click here to find out more about our scent capability, or contact us for more information and custom ideas for your next project.

 

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To read the full article and subscribe to our eNewsletter – The Loop – click here.

 

New Commercial

Our new commercial that was created by the students over at Ovid-Elsie High School.

Thank you to everyone who participated. We LOVE it!! #print

Very Proud #Print

Congratulations to Amy and Matt Karlovec for winning the award of Most Creative Concept by Sunshine Artist, a magazine catering to the art and craft-show business. They volunteered their creativity to design the main poster for the Black Swamp Arts Festival located in Bowling Green, OH. They beat 61 posters from 24 states!! Homewood is very proud that Black Swamp Arts Festival chose us to #print this masterpiece  🙂

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To read the full article, please click the link:http://www.toledoblade.com/Peach-Weekender/2014/05/01/News-of-Art-Magazine-honors-poster-by-B-G-artists.html

#tbt

An old advertisement we cooked up when we printed the directory for Taste of the Nation-Toledo.

#print #tbt #HelpPrintThrive

 

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Your Nose Could Save Your Life

A friend of ours named Rodney Davis from First Responder Prep has been working with us for about a year and half developing his training cards that could help save your life with the unique use of scent.
“Science has proven that our sense of smell is the only sense directly hardwired to the brain.” — Check it out 🙂

#print #scent #HelpPrintThrive

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http://dianedimond.net/your-nose-could-save-your-life/

Luncheon at The American Advertising Federation – Toledo

Luncheon at The American Advertising Federation – Toledo with some of our employees.

Great food. Great people. Great presentation  🙂

#print #HelpPrintThrive

 

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Official Printer of #RWToledo

Official printer for #RWToledo!
Had such a great time at their kick-off event!
#print #HelpPrintThrive

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Cool Idea – Pull Tab Business Cards

We thought this was a pretty cool idea!

Create a fun application with a bright pop of color using these pull tabs.
#print #HelpPrintThrive #businesscards
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