This is news….

A Great Secret to a Great Marketing Strategy

Did you know that half of all marketing email is deleted within two seconds?… or that two out of the four best responses to engage with customers is with catalogs and postcards?

This is where Homewood Press can step in and help your marketing strategy. Printed material is one of the best ways to engage with customers, however, an even better way to stand out is to use scented printing.

Scented printing can help your marketing campaign come alive! This is because smell is more prominent than sight, which forces the consumer to remember your content over another.

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How can you stand out??

Sources: DMA, 2010 Response Rate Trend Report,  http://bit.ly/bZroOJ and http://boss.blogs.nytimes.com

#tbt

An advertisement piece we did back in 2003…

Brain Power!

Having the right amount of brain power has given us an advantage here at Homewood. By using both the creative right-side of the brain and also the logical left-side of the brain, our team of experts are able to understand not only your specific needs and concerns but also your visionary thoughts and ideas.

 

Brain

HBO introduces sensory marketing for the favorite TV show Game of Thrones

Even HBO is getting on board with cool marketing techniques..scented marketing anyone??
Scented printing is a great way to stand out and we are here to help.
Let us show you what we mean.
Email us at rub4scent@homewoodpress.com and we will send you a complimentary scent package full of goodies.

http://scentmarketingdigest.com/2012/12/19/hbo-continues-sensory-marketing-for-game-of-thrones/

HBO introduces a great sensory marketing strategy which entails creating four tasteful beers to represent the fantasy world of Game of Thrones.

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President of Heidelberg USA

What an exciting Wednesday…it was an honor meeting the President of Heidelberg North America today!

Thank you Mr. Weimer for visiting our facility.IMG_0605

#Throwback Thursday

Look at this old advertisement.

Our logo has changed, however, our stigma hasn’t.

Adapting in this growing economy has only made us stronger.

 

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Sneak Preview

Hey everyone,

Check out our friend Bryan Ballinger who contacted us to do his scented children’s book.

The link below leads to a video which shows a sneak preview of what the book is all about!

Bryan Ballinger’s Kickstarter! 

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Explainer on our Rub4Scent Technology

Here is our very own video explaining what our Rub4scent technology actually is and how to use it.

Take a look!

 

#Throwback Thursday

Here is an advertisement piece we did back in the day! (Actual size: 12 x 26)

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Did you know our sense of smell is strongest in the spring and summer?

This the perfect time to incorporate scent marketing into your marketing strategy. Here at Homewood Press we can print your project and scent it too! Scent marketing is a great way to brand your company’s identity and marketing message. With the use of scent marketing, you will be able to grab the attention of your target audience in a way they won’t forget. 983816_384198988367312_123017696_n

What to say when someone says “Direct Mail” isn’t important

Happy Friday everyone and have a great weekend!

Convo for the weekend entails a statement that comes up from time to time in the printing world: “Direct Mail isn’t important”. With the buzz of social media, email campaigns and t.v commercials, people have this idea that direct mail is a waste of time and is not as effective as it once was.

Here are some statistics that may come as a shock:

85% of consumers sort through and read selected pieces of mail everyday.

73% of consumers say that they would prefer receiving new product announcements and offers by mail than by email.

90% of consumers say they want to receive sales and promotions via direct mail.

Response rates for direct mail has consistently been 3 times higher than email

Direct Mail

Source: http://bluetoad.com/publication/?i=118172