HBO introduces sensory marketing for the favorite TV show Game of Thrones

Even HBO is getting on board with cool marketing techniques..scented marketing anyone??
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http://scentmarketingdigest.com/2012/12/19/hbo-continues-sensory-marketing-for-game-of-thrones/

HBO introduces a great sensory marketing strategy which entails creating four tasteful beers to represent the fantasy world of Game of Thrones.

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