How to Combine Print Marketing & Your Ecommerce Site

What this article includes:

  • Why Print Is Still Relevant
    • Print engages more of the senses than digital media, making it memorable. As customers feel and smell paper, they gain tactile memories to associate with you.

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  • How Print Boosts Ecommerce
    • If you think a small catalog would help increase your traffic, start with a limited print run to test the waters, and adjust your marketing strategy accordingly.

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  • What Print Can Do For Your Social Media
    • Drive social traffic with printed calls-to-action. Mention hashtags that fans can use to join the latest conversation on Twitter, or encourage them to like you on Facebook for special promotions.

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You can check out the full article here: http://www.entrepreneur.com/article/242750