What this article includes:
- Why Print Is Still Relevant
- Print engages more of the senses than digital media, making it memorable. As customers feel and smell paper, they gain tactile memories to associate with you.
- How Print Boosts Ecommerce
- If you think a small catalog would help increase your traffic, start with a limited print run to test the waters, and adjust your marketing strategy accordingly.
- What Print Can Do For Your Social Media
- Drive social traffic with printed calls-to-action. Mention hashtags that fans can use to join the latest conversation on Twitter, or encourage them to like you on Facebook for special promotions.
You can check out the full article here: http://www.entrepreneur.com/article/242750