How to Combine Print Marketing & Your Ecommerce Site

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What this article includes:

  • Why Print Is Still Relevant
    • Print engages more of the senses than digital media, making it memorable. As customers feel and smell paper, they gain tactile memories to associate with you.

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  • How Print Boosts Ecommerce
    • If you think a small catalog would help increase your traffic, start with a limited print run to test the waters, and adjust your marketing strategy accordingly.

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  • What Print Can Do For Your Social Media
    • Drive social traffic with printed calls-to-action. Mention hashtags that fans can use to join the latest conversation on Twitter, or encourage them to like you on Facebook for special promotions.

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You can check out the full article here: http://www.entrepreneur.com/article/242750

draw, cut & layered – Werner Pfeiffer’s Paper Exhibit @ Toledo Museum of Art

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Come visit between February 6th through May 3rd.

There are nearly 200 unique works of art in this exhibit that span Pfeiffer’s career that prove paper is endlessly versatile and inspiring.

“For over fifty years, I have cut, embossed, creased, layered, sewn, and manipulated paper to demonstrate qualities we do not generally associate with it” – Werner Pfeiffer

 

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Don’t forget to pick up one of the brochures that was done for this exhibit. We are proud to say we did this piece 🙂

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It has a unique twist to it just like Werner’s exhibit. Enjoy!

Print Magazine Features Working Facebook ‘Like’ button

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You can literally touch “like” on the actual paper magazine & it links to Facebook.

 

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You can read the full article here: http://printmediacentr.com/2014/11/print-ad-drives-likes-to-your-facebook-page/?utm_content=buffer9be64&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

7th Grader Builds Braille Printer From Legos

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“Last year, when he was just 12-years-old, Shubham Banerjee from California decided to build his own low-cost machine to print Braille, a touch-based writing system for the blind and visually impaired, after learning that the devices cost upwards of $2,000. He believed that there must be a way to make them cheaper so that the technology could become more accessible, especially to those in developing countries. So, for a school science fair project, the seventh-grader decided to see what he could do with Lego’s Mindstorms EV3 robotics kit.”

Click here to read more.

 

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The Amazing X-ray Viewer for Paper

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A “magic” applicator that can show hidden items. You have to see it to believe it.

Going Once, Going Twice …

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It’s AdBID time! AdBID is AAF Toledo’s annual online auction of advertising products and services and will be open for bidding from April 20 to May 1, 2015. The fundraiser benefits the organization’s general operating fund, supporting educational programming, social events and student scholarships. It’s also a great chance to land your choice of cool sensory print products from Homewood.

 

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As a member and proud supporter of AAF Toledo, Homewood is donating either 250 custom “tear off” business cards – our current style of engaging, conversation-starting cards –

 

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or, adding our proprietary Rub4Scent technology to any printed project that we would produce for the top bidder. Both options have a $500.00 value, and provide an excellent opportunity to experience the realm of sensory offline marketing firsthand. Please join us in taking part in this this worthy event – as a contributor, bidder, or both! For more information, visit adclubtoledo.org 

Taking Your New Year’s Resolution Offline

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By now, you’re implementing your 2015 marketing plan – full of objectives or “resolutions” designed to more effectively reach customers and prospects. Even with the best intents, we all know that resolutions are often times hard to keep, and meeting marketing goals is no exception. That’s where Homewood can help.8e1eabe9-8237-43ec-8202-66e89cefe609Savvy marketers realize that striking a balance between digital and offline tactics is more critical than ever to establishing and leveraging meaningful customer touch points. Social Media Today reports that in 2015, 50% of all digital marketers point to cross-channel marketing as a priority, followed by a more-smoothly integrated online and offline approach. Currently, only 31% feel they have the right mix between the two.

Homewood specializes in impactful offline solutions such as dimensional direct mail, square-edge binding, scented printing and other attention-grabbing sensory techniques. Our knowledgeable professionals welcome the opportunity to consult with your marketing team to evaluate your current strategy and determine if enhancing the offline ratio could be beneficial in forming or strengthening customer relationships. Contact us today for more information and let’s ring in a new level of success this year!

Homewood Helps Toledo School for the Arts Spread Holiday Tidings

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Homewood was pleased to contribute our print and finishing capabilities to the creation of the official holiday card of the Toledo School for the Arts (TSA) this season. After a close in-school competition between the talented artists of Joy Carson’s Studio 430 graphics class, a design by senior McKenzie Livecchi was selected for the 2014 card.

Homewood is proud to support TSA in its mission of increasing the experience in the arts among area youth. We welcome and look forward to additional opportunities to offer our guidance and assistance.

 

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