Homewood How-to/Halloween Edition: Help Prevent Pumpkin Putridity!

With Halloween just around the corner, many of you will soon begin picking out pumpkins to carve for home and workplace decoration. Here are a few tips to help keep your Jack-O-Lantern jaunty through the holiday and from turning into a scary, stinky, gooey gourd before you return to the office on November 3rd.

• Mold and dehydration are Jack’s worst enemies. Covering the fleshy, carved areas and interior of pumpkin with petroleum jelly will help keep it from drying out and slow mold growth. Also avoid displaying it too close to heat sources, vents and ductwork.

• Other options include spraying the interior with a store-bought pumpkin preservation spray or mixing your own by adding a small amount of bleach with water in a spray bottle. Spray the interior of the pumpkin daily with the bleach mixture to prevent mold and slow decomposition.

• It’s a good idea to keep a plate or cookie sheet under the displayed pumpkin just in case some seepage occurs.

Even with taking these precautions, a carved pumpkin will only last for a week or less, so it’s best to cut your pumpkin no more than a few days before your Halloween festivities.



Working Smarter

If you’re a designer, production manager or the person responsible for coordinating print projects at your organization, following a few simple steps can make your job easier and ensure the results are what you expect. To simplify the process, we’ve developed two checklists to use when requesting quotes and submitting art files.

While it may not cover every situation or design consideration, using the following list as a guideline will generally define project specifications and eliminate guesswork or questions during the estimating process. Regardless of the provider selected to fulfill your project, Homewood recommends coordinating with your print representative to see if they can offer an alternative or better way to achieve your objective.

Screen Shot 2014-09-08 at 12.20.44 PMLikewise, when submitting art files, referring to the list below can save time and money and provide peace of mind – for both you and your client.

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Local Firm Takes Brand Image, Communications to a Different Dimension

Do you wish you could make one call that could lead to the transformation of your current corporate image to one that conveys innovation and edginess? Thanks to 2-Scale, you can, as demonstrated by company president Sharon Skilliter during an overview and tour she provided for Homewood personally earlier this month.

She explained how the company evolved from primarily a designer and builder of trade show exhibits to an organization acknowledged among Fortune 500 clients and small businesses alike as an expert in creating memorable brand touch points. Today, in addition to ideating, constructing and managing exhibits from its 25,000 sq. ft. Holland facility, 2-Scale’s capabilities include developing branded environments such as corporate reception areas and workspaces as well as interactive displays ranging in size from a table top to a full-scale 2-story home mock-up.

At the tour’s conclusion, Homewood’s president Scott Dubuc remarked: “2-Scale has closed the loop in delivering end-to-end dimensional solutions – planning, printing to a variety of media and substrates, then building or installing the resulting product. With image being so vital to attracting and retaining not only customers but top talent, they are certainly unique in enabling customers to extend their brand from workplace to showroom floor.”

To learn more, visit www.2-scale.com2scale_logo

Homewood Brings Home the Hardware

Our own spikers of State Line Road captured best dressed honors at AdBASH 2014, contested earlier this month at The Docks. After a couple of preliminary round victories, we were eventually bested on the competitive front by teams with superior firepower and vertical leaping ability. But, no one could top the haute couture of our wind turbine-inspired logo, blue and orange jerseys, accessories and tutus! #stylepoints


Everyone Loves a Good Card Trick

If you’re looking for a way to make a lasting first impression, check out our new tear-off business cards. Interactive, innovative and practical, they’re sure to get the conversation started and your contact info retained. Please contact us if you are interested in getting a quote.



August Testimonial

Hi Mark,

Once we learned that Bishop Donnelly wouldn’t be long for this world, I knew I wanted to work with Homewood Press because of the great success we’ve had with you in the past.

It is always a pleasure working with Paul Juhasz, but this project proved to me that Paul is a true professional in every way. Not only did he expedite everything he could for us, he was calm through the entire process, no matter what obstacles we came across. Not only that, but he offered alternative solutions when we asked the impossible.

Beyond Paul, I know the rest of the crew had a huge role in making sure the programs and holy cards were printed and ready to go before visitation began today. Quotes were delivered to me quickly, proofs were ready in almost no time at all and I was kept in the loop during the entire process.

I’m sure your prepress, press, finishing staff and delivery crew had to juggle other jobs to be sure ours was ready in time, and words cannot express how grateful I am for that.

I also have to mention that when I was looking at the electronic file this morning for some information about the services, I found a typo. As you might imagine, I was horrified. But when I received a copy of the finished book, the typo had magically disappeared. I can only imagine one of your eagle-eyed staff caught that for us!

A simple thank you seems so inadequate for what everyone did, but please accept the simple thanks I can offer to you and kudos to everyone who had a hand in this job.

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Leading Local Photographer Hosts Homewood

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Eric Eggly Photography recently hosted Homewood leadership, sales and design representatives for an overview and studio tour. Recognized by brand leaders such as Ford, BP and Forbes, purveyor Eric Eggly, accompanied by his wife and studio manager Sandy Santini, provided background on his business and a portfolio review, followed by a facility tour and Q&A.

Homewood participants included president Scott Dubuc, sales manager Paul Juhasz, and offline solution team members Chelsea Arndt and Kyrsten Dubuc. “We always welcome the chance to connect with others who help businesses promote themselves, and appreciate the time Eric and Sandy spent sharing their story and educating us,” stated Scott Dubuc. He continued, “Before meeting him, I was only slightly familiar with Eric’s talents, namely his hauntingly cool portraits of the local roller derby team, the Glass City Rollers. I came away from the tour extremely impressed with the breadth of his creativity for renowned clients like Audi, Converse and the Detroit Red Wings. We’re fortunate to have a photographer of Eric’s magnitude in Toledo, and now as part of our network.”

To learn more, visit ericegglyphotography.com 


Scentsibly Speaking

Homewood’s Emily and Kyrsten Dubuc joined a host of attendees and over fifty renowned brand executives at ScentWorld 2014 in New York City last month to learn more about the impact of scent and sensory marketing. Notable marketers in attendance included Victoria’s Secret, Hilton Worldwide, Sephora, Starwood Hotels & Resorts, Lilly Pulitzer, Bulgari, Samsung, Disney and more.

The two-day event featured presentations and workshops from an array of brand and marketing luminaries as well as exhibits from leading scent and sensory marketing solution providers from around the globe. Sessions included a comprehensive introduction to scent and sensory marketing, the latest technology and generating sales leads.

According to ScentWorld, http://www.scentworldevents.com, most brands still concentrate almost exclusively on visual marketing, even though research has shown that strategies which also utilize the senses of smell, hearing and touch are exponentially more effective. Customers experience brands through their senses and form lasting emotional associations and attachments based on that sensory input, so using the senses to connect with them makes excellent business sense.

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Sales Reps vs. Solution Providers: Which Do You Prefer?


A supplier representative recently made a cold call to our facility. As sales pitches go, his was extremely raw and in-your-face, as he literally insisted to the first employee he encountered that we should buy his product, followed by, “How many can I put you down for?” Guess what? He ended up putting us down for none. At Homewood, our approach is at the opposite end of the spectrum. We strive to be a catalyst in our customers’ continued success.

For starters, our account managers are relationship builders. They take a keen interest in learning our clients’ businesses, including their goals and the challenges they face. And, they aren’t order takers. We realize every customer has different needs, but sometimes, what they think they need may not necessarily be the best solution to meet their objective.

We think our account team is one of the most knowledgeable in the business, and they love to share their experience in an effort to help their customers – and their customers’ customers – find better ways to promote themselves with Homewood’s proven offline solutions. Plus, our team does whatever they can to make life easier and make sure every job is a success – from beginning to end. This includes things like participating in onsite pre-project discovery, personal proof delivery and review, and facilitating lunch-and-learns to educate client marketing team members on the latest offline techniques. Individually, these practices aren’t a new way to interact with customers, but together, we believe they set us apart and help lead to positive outcomes all around – time and again.