Scentsibly Speaking

Homewood’s Emily and Kyrsten Dubuc joined a host of attendees and over fifty renowned brand executives at ScentWorld 2014 in New York City last month to learn more about the impact of scent and sensory marketing. Notable marketers in attendance included Victoria’s Secret, Hilton Worldwide, Sephora, Starwood Hotels & Resorts, Lilly Pulitzer, Bulgari, Samsung, Disney and more.

The two-day event featured presentations and workshops from an array of brand and marketing luminaries as well as exhibits from leading scent and sensory marketing solution providers from around the globe. Sessions included a comprehensive introduction to scent and sensory marketing, the latest technology and generating sales leads.

According to ScentWorld, http://www.scentworldevents.com, most brands still concentrate almost exclusively on visual marketing, even though research has shown that strategies which also utilize the senses of smell, hearing and touch are exponentially more effective. Customers experience brands through their senses and form lasting emotional associations and attachments based on that sensory input, so using the senses to connect with them makes excellent business sense.

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Sales Reps vs. Solution Providers: Which Do You Prefer?

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A supplier representative recently made a cold call to our facility. As sales pitches go, his was extremely raw and in-your-face, as he literally insisted to the first employee he encountered that we should buy his product, followed by, “How many can I put you down for?” Guess what? He ended up putting us down for none. At Homewood, our approach is at the opposite end of the spectrum. We strive to be a catalyst in our customers’ continued success.

For starters, our account managers are relationship builders. They take a keen interest in learning our clients’ businesses, including their goals and the challenges they face. And, they aren’t order takers. We realize every customer has different needs, but sometimes, what they think they need may not necessarily be the best solution to meet their objective.

We think our account team is one of the most knowledgeable in the business, and they love to share their experience in an effort to help their customers – and their customers’ customers – find better ways to promote themselves with Homewood’s proven offline solutions. Plus, our team does whatever they can to make life easier and make sure every job is a success – from beginning to end. This includes things like participating in onsite pre-project discovery, personal proof delivery and review, and facilitating lunch-and-learns to educate client marketing team members on the latest offline techniques. Individually, these practices aren’t a new way to interact with customers, but together, we believe they set us apart and help lead to positive outcomes all around – time and again.

Integrated Solutions Continue to Make Sense

Successful businesses know that effectively reaching customers means using every available tool to appeal to their wants and needs. Over the last 20 years, this has – and for good reason – meant a progressive shift from offline or traditional marketing methods to online/digital tactics. When something new and proven comes along, you need to take advantage of it to maintain relevancy; however, you can be doing your business a disservice by drastically decreasing offline marketing from your overall strategy. One of the main reasons involves the five senses – sight, sound, smell, taste and touch.

From a sensory standpoint, online marketing fills the toolbox to about 40 percent; with websites, videos, email blasts, blogs and the like providing visual and auditory input. By keeping offline methods such as printing and direct mail in the mix, you can promote using every sensory tool in the store. Recent studies show that unique print processes such as die cutting continue to play an important role in gaining attention and helping target audiences remember the source of the piece. Also, a large percentage of consumers really do like the feel and touch of tangible mailers and leave behind pieces. “What about taste,” you say? Consider a targeted dimensional mailer or leave behind with a delicious snack. Who doesn’t like an unexpected treat delivered right to their office?

In addition to providing the “see me, feel me, touch me” aspects associated with quality printing, Homewood is proud to be the regional go-to source for scented printing – adding another memorable and sensory touch point to mailers, brochures and leave behinds. With a nearly limitless array of fragrances to choose from, scent can provide an extremely unique point of differentiation between your printed message and that of a competitor. Click here to find out more about our scent capability, or contact us for more information and custom ideas for your next project.

 

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New Commercial

Our new commercial that was created by the students over at Ovid-Elsie High School.

Thank you to everyone who participated. We LOVE it!! #print

Very Proud #Print

Congratulations to Amy and Matt Karlovec for winning the award of Most Creative Concept by Sunshine Artist, a magazine catering to the art and craft-show business. They volunteered their creativity to design the main poster for the Black Swamp Arts Festival located in Bowling Green, OH. They beat 61 posters from 24 states!! Homewood is very proud that Black Swamp Arts Festival chose us to #print this masterpiece  🙂

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To read the full article, please click the link:http://www.toledoblade.com/Peach-Weekender/2014/05/01/News-of-Art-Magazine-honors-poster-by-B-G-artists.html

#tbt

An old advertisement we cooked up when we printed the directory for Taste of the Nation-Toledo.

#print #tbt #HelpPrintThrive

 

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Your Nose Could Save Your Life

A friend of ours named Rodney Davis from First Responder Prep has been working with us for about a year and half developing his training cards that could help save your life with the unique use of scent.
“Science has proven that our sense of smell is the only sense directly hardwired to the brain.” — Check it out 🙂

#print #scent #HelpPrintThrive

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http://dianedimond.net/your-nose-could-save-your-life/