#tbt – quoting

Received this from an old friend. Neat to see what quoting was like back in the day.

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#tbt #timeshavechanged #commercialprint #print

Why the Brain Prefers Paper

A great article published by Two Sides.

Two Sides US Blog – December 2, 2013

There is good news for those who enjoy paper and print!  An article in the recent November 2013 issue of Scientific American magazine clearly supports what we already know:  most people understand and remember text better when read on paper rather than a screen.  According to the article, while e-readers and tablets are becoming more popular as these technologies improve, reading on paper has many advantages.

Since the 1980s, there have been more than 100 comparative studies in the Unites States, U.K. Taiwan, Sweden, Norway, France and Japan to explore differences of how people read and comprehend on paper versus screens.  While technology has continued to improve, it still hasn’t reached the comprehension level of traditional paper users.  What we have learned from these studies is that readers prefer real paper over its electronic counterpart and achieve high levels of comprehension and retention with paper.

 

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In the article, researchers agree that “screen-based reading can dull comprehension because it is more mentally taxing and even physically tiring that reading on paper.  E-ink reflects ambient light just like the ink on a paper book, but computer screens, smart phones and tablets shine light directly on people’s faces.  Prolonged reading on glossy, self-illuminated screens can cause eyestrain, headaches and blurred vision.  In an experiment by Erik Wastlund, then at Karlstad University in Sweden, people who took a reading comprehension test on a computer scored lower and reported higher levels of stress and tiredness than people who completed it on paper.”

While there are obviously several advantages to using digital technology like being able to access an abundance of information at any time from one device or being able to conveniently travel with a number of different resources in one digital location, paper is still more conducive to learning.  And e-readers fail to re-create certain tactile experiences of reading on paper, the absence of which some find unsettling.

To read more, please visit the full article at http://www.twosides.info/UK/Scientific-American-Why-the-Brain-Prefers-Paper

 

 

A 2013 Recap

We have recycled 215,800lbs of material.

Way to go Homewood!

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#tbt – Burch Printing

This is the front page of the Toledo Blade back in 1969. It was the last stereotype mat that was ever used before the technology switched to aluminum printing plates. Look at those details…thank you Burch Printing for the kind donation!

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#tbt – 3 generations

 

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Wow talk about #tbt!

We have come such a long way from where we started to where we are now. Three generations right here. Thank you to our employees, customers, vendors, and community who have made our growing success possible…we couldn’t have done it without you!

Print Comes Alive

Ever wonder what your furniture is going to look like in your home before you actually purchase it? Now you can. With augmented reality technology, it brings you closer to the product you want. See how IKEA is doing it!

 

11 Reasons Why Print is Still Thriving

Have a great weekend everyone!

We thought we would share this great article titled 11 Ways Print Design Trumps Web Design, which talks about the value of print and how it is still a great source of communication.

Below are 11 reasons as to why print is still thriving in this tech world we live in today.

1. Unique Shapes                                                              7. 3D Design Possibilities 

2. Texture and Touchability                                           8. Less Stress on the Eyes

3. Shiny Special Effects                                                   9. Easier to Scan for Information 

4. Full Accessibility                                                         10. More Authority 

5. Visual Consistency                                                      11. Can be Written on. 

6. Harder to Ignore

 

Source: http://www.hongkiat.com/blog/print-design-vs-web-design/?goback=.gmr_99551.gde_99551_member_268154955#%21

 

A Great Secret to a Great Marketing Strategy

Did you know that half of all marketing email is deleted within two seconds?… or that two out of the four best responses to engage with customers is with catalogs and postcards?

This is where Homewood Press can step in and help your marketing strategy. Printed material is one of the best ways to engage with customers, however, an even better way to stand out is to use scented printing.

Scented printing can help your marketing campaign come alive! This is because smell is more prominent than sight, which forces the consumer to remember your content over another.

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How can you stand out??

Sources: DMA, 2010 Response Rate Trend Report,  http://bit.ly/bZroOJ and http://boss.blogs.nytimes.com

#tbt

An advertisement piece we did back in 2003…

Brain Power!

Having the right amount of brain power has given us an advantage here at Homewood. By using both the creative right-side of the brain and also the logical left-side of the brain, our team of experts are able to understand not only your specific needs and concerns but also your visionary thoughts and ideas.

 

Brain

HBO introduces sensory marketing for the favorite TV show Game of Thrones

Even HBO is getting on board with cool marketing techniques..scented marketing anyone??
Scented printing is a great way to stand out and we are here to help.
Let us show you what we mean.
Email us at rub4scent@homewoodpress.com and we will send you a complimentary scent package full of goodies.

http://scentmarketingdigest.com/2012/12/19/hbo-continues-sensory-marketing-for-game-of-thrones/

HBO introduces a great sensory marketing strategy which entails creating four tasteful beers to represent the fantasy world of Game of Thrones.

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