#Throwback Thursday

Here is an advertisement piece we did back in the day! (Actual size: 12 x 26)

Screen shot 2013-06-27 at 3.04.29 PM

Did you know our sense of smell is strongest in the spring and summer?

This the perfect time to incorporate scent marketing into your marketing strategy. Here at Homewood Press we can print your project and scent it too! Scent marketing is a great way to brand your company’s identity and marketing message. With the use of scent marketing, you will be able to grab the attention of your target audience in a way they won’t forget. 983816_384198988367312_123017696_n

What to say when someone says “Direct Mail” isn’t important

Happy Friday everyone and have a great weekend!

Convo for the weekend entails a statement that comes up from time to time in the printing world: “Direct Mail isn’t important”. With the buzz of social media, email campaigns and t.v commercials, people have this idea that direct mail is a waste of time and is not as effective as it once was.

Here are some statistics that may come as a shock:

85% of consumers sort through and read selected pieces of mail everyday.

73% of consumers say that they would prefer receiving new product announcements and offers by mail than by email.

90% of consumers say they want to receive sales and promotions via direct mail.

Response rates for direct mail has consistently been 3 times higher than email

Direct Mail

Source: http://bluetoad.com/publication/?i=118172

Summer is just around the corner

These beautiful pink flowers blossom every year in our front lawn…just a nice reminder that summer is right around the corner! Pink Flowers

Why Choose Homewood?

We are here to service your printing needs!

  • unique projects, day-to-day projects, whatever kind of project
  • fast and easy service
  • great prices

What do you want to get done? a brochure? business cards? a magazine? mailing? a cool die cut piece? a scented project?

We can do these and much much more.

With a family-owned business that has been around for over 80 years, we are here to tell you that this is why we have been up and running so long. We are able to adapt to change and can give our customers what they want, when they want it.

Contact us and we will prove to you how great we truly are.

 

 

What to say when.. Print isn’t Green

Have a great Memorial Day weekend everybody!

Convo for the weekend:

Being “Green” is great, however, many people think they are saving the environment by reading information via digital text. We are here to tell you that this isn’t always the best choice.

Even though at this point in time it is the new fad, the long-term effects are not good for our Earth.

Did you know that: 63.5% of all paper consumed in the USA was recovered for recycling in 2010, which has increased by 77% since 1990. Compared to the 3.16 million tons of electronic waste that was generated in just 2008 alone (can you image now in 2013?)… and that 50-80% of that electronic waste is disposed over seas unsafely.

“Printed products are a renewable resource. Once a printed product has served its purpose, it re-enters the cycle as a new product”..unlike most electronic products.

 

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What to say when someone says “using paper kills trees”..

Have a great weekend everybody!

Convo for the weekend:

Commercial printers are bombarded with the simple statement: “Using paper kills trees”.

This is the perfect time to tell everyone that commercial printers (like ourselves) do everything we can to preserve the Earth.

Many people have this image in their head that commercial printers are using random tress from random places and just cold heartedly cutting them down. We are here to tell you that this is not the case.

-Did you know that: even though the primary raw material for our industry is trees, they are actually from well-managed forests or farms that are constantly being re-planted?

It has also came to our attention that: A report from the Sweden’s Royal Institue of Technology calculated that a person using a 160-watt computer with a 120-watt screen (which is a normal computer usage) who reads an online newspaper for 30 minutes a day actually does more environmental damage that if they had purchased the paper edition.

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Eagle Academy Plant Tour

Homewood Press gave a plant tour to Eagle Academy today. These high school students were shown how our operation works on a daily basis and were also given some pretty cool samples to take home. They had some really interesting questions for us and we hope they enjoyed their visit.

Thank you everyone who participated! IMG_20130516_111502_829

 

 

LED Lighting

On Friday, May 10th, Homewood Press installed their very own LED lighting. This will cut our watt usage in half, which is an energy savings of 53 percent!

 

Some fun facts about LED (Light Emitting Diode) Lighting:

1. The first practical visible-spectrum (red) LED was developed in 1962 by Nick Holonyak, Jr., while working at General Electric Company

2. LED light bulbs have no Mercury – or other hazardous material used in manufacturing.

3. There are 32,256 individual LED lights in the ball used for the New Years Eve Times Square ball drop!

4. Replacing half of all Christmas bulbs with LED bulbs would cut U.S. energy bills by $17 billion annually.

http://www.enlightenmentmag.com/led-update/ten-facts-about-the-light-emitting-diode

Scratch-and-Sniff Natural Gas Cards Give a Scare to Citizens in Great Falls, MT.

“Reports of a natural gas smell sparked the evacuation of several buildings in downtown Great Falls on Wednesday morning, but it turns out scratch-and-sniff cards were to blame and not a widespread gas leak”.

Check out the article below:

http://www.greatfallstribune.com/article/20130508/NEWS01/305080010/Energy-West-official-Scratch-sniff-cards-blame-gas-smell-downtown-Great-Falls?gcheck=1

With this in mind, Homewood Press wants to remind everyone that Natural Gas is a serious matter and should be educated to all.

Our Rub4Scent technology has given us the opportunity to give people one of the most realistic Natural Gas Scents in the United States, however, we want to reach out to more people and would love to do so. If you are a company that would be interested in educating citizens on Natural Gas, email us at rub4scent@homewoodpress.com

Natural Gas Awareness

Natural Gas Awareness