November 2019 Newsletter

The Loop: Homewood’s E-News – Vol. 8 Issue 2
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Amazon Toy Catalog 2019 Cover ImageIndustry Insight: Amazon Just Printed and Mailed a Color Holiday Catalog — Did You?

E-commerce behemoth Amazon just mailed its 2019 “Ultimate Wish List for Kids” catalog – re-establishing a proven, time-honored tool of past brick-and-mortar retail stalwarts to differentiate itself from the onslaught of eblasts constantly flooding the inboxes of potential customers. By reviving a traditional –and some may have thought “bygone” − tactic to generate holiday sales, Amazon is in fact delivering a brand new experience to many recipients of its 80-page catalog while including an online aspect as well by including QR codes on select pages to direct readers to corresponding product pages on amazon.com. Read more…

 
Special Delivery: Perforated Postcards Boost Brand, Engage Customers
Perforated Postcard Image
If you’re looking for a fun and unique way to get noticed while improving direct mail response, then Homewood perforated postcards are for you! Your imagination is the only limit to targeting customers with special promotions, distributing business cards, sending reminders and more as your message cuts through the marketing din with these bold interactive mailers. Read more… 
 
Proofreading: Keeping the Holidays Jolly for Nearly 600 Years
Woman Proofreading with Magnifying Glass Image
As you’re inevitably swept up in the impending mayhem of holiday shopping and festivities, wrapping up year-end projects − and gifts − and frantically searching for extra minutes to do everything else on your to-do list, there’s no more important time to carefully proofread files prior to sending them to us to print. Effective proofreading not only saves time in the production process, but it can also save money on costly reprints and alleviate a lot of stress – regardless of the season. We all know that spellcheck isn’t the answer when it comes to ensuring file content is 100% accurate. While it can identify many spelling, grammatical, punctuation and capitalization errors, it won’t catch them all, and it certainly won’t tag mistakes such as subject misidentification in photo captions, typos in product part numbers, and price errors in point-of-sale materials, catalogs and menus. Read more…
 

Thank You! 

Happy Thanksgiving Mural
As Thanksgiving draws near, we’d like to take the opportunity to express our sincere appreciation to our customers, business associates, suppliers and dedicated staff. Homewood owes our success and longevity in no small part to each and every one of you, and we wish you all a very Happy Thanksgiving!