Variable Data Printing: Getting Personal Can Pay Off

In the continuous pursuit of cutting through the clutter to get your message noticed, you may want to consider personal direct marketing, also known as variable data printing. Whether you’re targeting existing customers or new prospects, conveying a unique message geared to each recipient is a proven, effective means to get a measurable return on investment – without sacrificing time or incurring one-off expenses. Here’s how it works. With variable data printing, text fields, images and even colors can be customized to individual recipients of mail campaigns or other marketing elements such as leave-behind literature. Examples include promoting specific products based on the individual purchase histories of current customers or targeting prospects with services based on the number of employees they have or location of their business. Mail campaigns utilizing variable data printing also enables improved tracking of response rates to unique offers through the use of barcodes or other custom identifiers. Contact us to learn how Homewood can help get your first VDP campaign off the ground!