What to say when someone says “Direct Mail” isn’t important

Happy Friday everyone and have a great weekend!

Convo for the weekend entails a statement that comes up from time to time in the printing world: “Direct Mail isn’t important”. With the buzz of social media, email campaigns and t.v commercials, people have this idea that direct mail is a waste of time and is not as effective as it once was.

Here are some statistics that may come as a shock:

85% of consumers sort through and read selected pieces of mail everyday.

73% of consumers say that they would prefer receiving new product announcements and offers by mail than by email.

90% of consumers say they want to receive sales and promotions via direct mail.

Response rates for direct mail has consistently been 3 times higher than email

Direct Mail

Source: http://bluetoad.com/publication/?i=118172

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