Happy Friday everyone and have a great weekend!
Convo for the weekend entails a statement that comes up from time to time in the printing world: “Direct Mail isn’t important”. With the buzz of social media, email campaigns and t.v commercials, people have this idea that direct mail is a waste of time and is not as effective as it once was.
Here are some statistics that may come as a shock:
85% of consumers sort through and read selected pieces of mail everyday.
73% of consumers say that they would prefer receiving new product announcements and offers by mail than by email.
90% of consumers say they want to receive sales and promotions via direct mail.
Response rates for direct mail has consistently been 3 times higher than email